The brand has opened its first directly operated store in Thailand, launching a new boutique at Bangkok’s IconSiam shopping centre.
The 225sq m store is located on the M floor of IconSiam, one of the city’s largest mixed-use retail developments. The opening marks Moncler’s entry into direct retail operations in the Thai market, adding to the brand’s wider Asia Pacific store network.
The store design follows Moncler’s standard global concept, combining black-and-white finishes with wooden elements. A black marble chess-patterned entrance leads into a space structured by floor-to-ceiling mouldings, creating a clean, architectural layout with a balance of traditional and contemporary materials.
The IconSiam location stocks men’s and women’s product lines from the latest Moncler Collection, including outerwear, ready-to-wear, accessories and eyewear. Moncler continues to expand its directly operated store footprint across key Asian cities, as luxury brands increase their presence in Bangkok amid steady demand from local consumers and international visitors.
