The German luxury retailer has opened a flagship boutique and a pop-up store in Shanghai, China.
Located at Shanghai Plaza 66 on Nanjing Road, the store features a wide collection of Montblanc’s luxury goods, including travel bags, backpacks, watches and accessories.
The Shanghai Plaza 66 boutique features modern design with black and gold elements. The Shanghai Plaza is also a location where Montblanc chose for its worldwide launch of M-Gram 4810 Collection.
Located in the main atrium, the pop-up store features blue navy as the store’s theme colour. A giant letter ‘M’ is displayed at the entrance of the store with the brand’s name in white on top. A large digital screen is installed on the side of the store, presenting videos of Montblanc’s products.
The Montblanc’s pop-up resembles a modern museum with a wide range of Montblanc items displayed on the wall.
