The new store has been unveiled at Beijing’s China World Shopping Mall.

Moynat is a French luxury fashion company. Their first atelier was opened in Paris in 1849 by trunk-makers Octaive and François Coulembier. Since the brands launch, it has become specialists in custom-made trunks for travel. LVMH bought the brand in 2010 and since this the brand has enjoyed an expansion of stores, December 2011 saw Moynat reopen their flagship store at 348 rue Saint-Honoré, followed by shops in London in 2014, Hong Kong and Beijing in 2015, Tokyo, New York and Seoul in 2016, Singapore in 2017 and Dubai in 2018.

The new store will feature a showcase centrepiece that is inspired by the artisan workbench of the brands Parisian workshops. At the heart of the store is a new private salon that will serve the stores clients.

This store is the brands second in Beijing and fourth in China.