Nestled between the asphalt and cobblestones of Saint-Maximin in Paris’s 6th arrondissement, Mr. Marvis’s brand-new boutique stands out.
Spanning 170sq m across two levels at 156 Boulevard Saint-Germain, the Dutch brand’s new showcase is bathed in natural light, which illuminates the display pieces from its collections. It’s a strong debut for the brand’s three co-founders – Steven Vrendenbarg, David Sipkens and Aafke Tuin (majority shareholders) – who continue to be supported by former Tommy Hilfiger CEO Fred Gehring.
Right at the store’s entrance, the spotlight is on the shorts that launched the Mr. Marvis adventure ten years ago. Originally available in 12 colours, “The Originals” are now offered in about 40 different shades. The brand’s best-seller, they sell more than one million units each year. Later, as the brand evolved, Mr. Marvis began offering pants based on the same concept, followed by polo shirts and knitwear, through collections developed under the guidance of Aafke Tuin. This organic expansion of the product line has been supported by a diverse customer base across all age groups, drawn to the timeless appeal of the pieces.
Mr. Marvis products – recognisable by their wide range of colours – are displayed along the walls of this boutique on Boulevard Saint-Germain, hung on a white railing. The items on display are for show only: each customer can request a specific item, provided it is available in the store’s inventory. On the second floor, the brand has also set up a tablet where customers can check the availability of various items in-store or online.
