The move comes shortly after he handed out $230,000 to 23 lucky people who evaded capture by him in an overnight game at the mall.
The opening of the very first MrBeast Burger took place on Labor Day at the mall in the New Jersey Meadowlands and more than 10,000 people gathered to witness the launch.
“MrBeast is the world’s greatest content creator,” said American Dream CEO Don Ghermezian. “His passion for creativity, powerful brand, and philanthropic nature aligns perfectly with the American Dream vision.”
This first physical location comes after its virtual success which has seen the brand grow to 300 virtual locations in the US and around 1,700 worldwide.
