The iconic Oxford Street building with its distinctive green ‘PANTHEON’ lettering is set to be one of the capital’s most popular shopping destinations.
The transformed flagship store offers the very best of M&S Food, Fashion, Home and Beauty over four floors and almost 100,000sq ft of transformed modern shopping space.
The Fashion, Home and Beauty floors have been completely renewed with a new R&D concept, creating a new blueprint for future stores. M&S will use the store to test and learn with successful features rolled out across the wider estate over time.
Store renewal and rotation is a key priority as M&S reinvests for growth, ensuring the right stores are in the right place, with each store offering the best possible shopping experience for customers. Pantheon is one of six stores M&S is renewing in the capital this financial year, alongside four brand new store openings. Across the UK, two new full-line stores, 18 new Food stores, four extensions and a number of renewals are planned.
Dedicated rooms across each floor showcase curated collections, with dedicated product moments, zoning and architectural features, all supported by ambient lighting, a colour palette of signature heritage green and warm neutrals, bespoke scents and curated playlists.
Key features include a brand-new bespoke suiting offer, a first for M&S menswear, enabling customers to create a made-to-order suit in-store, dedicated Body Shop lingerie room, Babywear room, Beauty Hall offering beloved M&S ranges and third-party brands, including K-Beauty. An M&S x Kelly Hoppen homeware edit also features within a bespoke section of Home, designed by the renowned interior designer herself.
