An upscale dry cleaning and laundry chain that combines an upscale environment with premium services has its eye on national expansion.
Mulberrys Garment Care has kicked off its East Coast expansion, opening a location in Washington D.C.’s Friendship Heights neighbourhood. The opening is part of a strategic expansion plan designed to take Mulberrys throughout the East and, eventually, across the country. The chain currently operates more than a dozen locations in Minnesota and California.
Founded on the idea that garment care should be a craft, not a commodity, Mulberrys sets itself apart from standard dry cleaners with a “spa-like” interior atmosphere that includes soft lighting, quiet acoustics, comfortable seating and floral displays. It also sells a variety of products, including scented sachets, hanging cedar blocks for closets, air fresheners, hand lotions, scented candles and fragrant detergents.
“We are delighted and proud to be debuting our first East Coast store in the District,” said Dan Miller, Mulberrys’ CEO. “The area is teeming with politicians, business people, dignitaries and others who dress to impress and highly value a concierge level of service. We are custom-made to cater to that category of clientele, delivering a sophisticated VIP experience that will leave them feeling honoured and appreciated and their items looking like new.”
