The loyalty programme, Flemingo Privilege has been titled after the retailer’s operators, Flemingo Travel Retail.
Flemingo Privilege provides customers with a range of benefits on purcahses, including the accumulation and redemption of loyalty points, exclusive offers and other special services.
Customers can benefit from one of three different tiers that Flemingo Privilege offers: red, silver and platinum which represent basic, intermediate and premium respectively. Initially, customers must enrol on the red tier which sots INR 7,500. Following this, upgrades to higher tiers are available through high spending or the gathering of points.
The launch of the loyalty programme saw the enrolment of over 100 customers in under 24 hours. Mumbai Duty Free commented: “With such a promising launch and so many exciting benefits to look forward to, Flemingo Privilege will make one’s return to duty-free shopping a memorable experience!”
Every loyalty customer is entitled to an additional 5 per cent off their next purchase as part of the launch offer.
