The luxury fashion retailer Need Supply Co. is opening a physical retail pop-up experience for the holiday shopping season. While the digital-first retailer is no stranger to brick-and-mortar retail, operating a permanent store in Richmond, VA, this pop-up is a first of its kind.

The pop-up will be open from December 7 through until December 22 and will be located in the Common House of Charlottesville – which is a membership-based social club that caters to millennials. Need Supply Co. is quite adept in serving the young luxury consumer, which makes up most of its consumer-base as representatives from the company.