Saudi Arabia’s tourism sector has been transformed, with massive megaprojects, major events and a global marketing push to attract visitors and investors.
The response has been immediate and transformative. A strong growth trajectory in 2024 saw a record 116 million domestic and international tourists visiting the Kingdom – a six per cent increase compared to 2023.
The total tourism spending reached SR284bn last year, reflecting 11 per cent year-over-year growth. Meanwhile the number of inbound tourists surged to 30 million in 2024, the highest ever recorded. At the same time residents also contributed significantly to the sector’s performance, with 86.2 million domestic tourists recorded in 2024.
To meet the growing demand there are many examples of stunning new tourism attractions, resorts and developments, none more so than the concept destination Magna, announced by NEOM.
The 120km project on Saudi Arabia’s West Coast will be developed with a core focus on cutting-edge technology, world-class architecture and ultra-modern amenities that seamlessly merge with nature.
Magna is situated on the stunning Gulf of Aqaba coastline and comprises 12 distinct premier destinations. Each destination is individually unique, with its own distinct offering for residents and guests, yet they will seamlessly blend to form a unified destination. They will be woven together by the conservation, preservation and rejuvenation of native flora, fauna and the breathtaking natural landscape.
The development will comprise multiple luxury hotels, hundreds of hotel rooms, suites and apartments and premium residences across its destinations. The development is projected to contribute SR2.6bn to the Kingdom’s GDP by 2030.
From hollowed out mountain hotels and private golf resorts to bespoke wellness retreats and luxury eco-resorts they are among the most stylish and anticipated tourism resorts in the Kingdom.
