The fast-growing brand will open its first bricks-and-mortar store in South Australia next week, marking the brand’s expansion into physical retail across the country.
The 600sq m store, located at 136 Rundle Mall in Adelaide, will be the brand’s largest store in Australia when it opens its doors on 28 November.
The latest New Balance opening follows a series of new store launches nationwide, as the company increases its investment in physical retail.
“With the launch of our Melbourne Central flagship last year, alongside Pac Fair and Bondi Junction before that, New Balance has continued to accelerate its bricks-and-mortar presence across Australia,” said Jonathan Clark, New Balance’s Apac DTC Director. “Entering South Australia for the first time underscores our confidence in the market and our commitment to making world-class retail experiences accessible to every major region.
The Adelaide shop will stock a selection of the brand’s performance and lifestyle ranges, including its Fresh Foam 1080v14 and carbon-plated SC Elite v5, as well as its premium athleisure range.
