A new restaurant in Basel proves the opposite with its concept. The name “Die Station” does not hide a stop at a train station, but an innovative bistro in the customer zone of Bank Cler at Aeschenplatz in Basel.
In order for a bank to also appeal to younger customers, it is nowadays necessary to attractively stage the branch as a meeting place with experiential character. For this reason, Bank Cler engaged the experienced food blogger and restaurant tester Tom Wiederkehr for the conception of an innovative gastronomic meeting place.
From now on, the restaurant “Die Station”, which is seamlessly connected to the bank premises, presents itself during the day as a modern gastro-meeting zone, where bank customers, passers-by and gourmets alike can enjoy themselves. Regularly changing culinary delights from all over the world combined with local and seasonal ingredients promise that customers will never get bored from a gustatory point of view. After business hours, Die Station – separated from the bank branch by a glass wall – is transformed into a hip bar.
Julia Mitteregger, Interior Designer at umdasch, was responsible for the design concept of Die Station and provides insight into the idea behind the concept: “Numerous elements in the gourmet bistro are inspired by the visual and formal language of a train station. The menu board, for example, resembles an old-fashioned drop leaf display board – except that instead of train departure times, it provides information about delicious dishes. Acoustically, the station atmosphere is enhanced by the typical rattling sound of the letter sheets turning over.”
In addition, the clear zoning signage, as is common in train stations, is also used in the new eatery. The coffee, bowl or pastry counters are boldly labelled and their design resembles modern-interpreted ticket counters, allowing customers to quickly get an overview of the culinary delights available.
