The latest flagship from the UK retailer is to be situated in New York’s Flatiron District and be spread across 7,170sq ft.

The luxury furniture brand has signed for a space at 901 Broadway at 20th Street and it will become the brand’s flagship location on the East Coast. They currently operate 45 stores across the world, with seven of them being in the US.

Tim Oulton, Founder and Creative Director, said: “We opened one of our first galleries in New York City back in 2009 because I considered New York one of the greats, if not the greatest, of the world’s cities. It’s a global epicentre of great design, so I’m excited to be reopening here. We recently opened new stores in Downtown Los Angeles and Miami, but New York is extra special and complements openings in other prominent gateway cities elsewhere in the world.”

Designed by the company’s in-house design team, the upcoming site will include a near 2,000sq ft main showroom area on the first floor and a 344sq ft mezzanine. In addition, a lower level with feature more showroom space as well as a café and bar.