The luxury brand is reinforcing its presence in Nanjing with the opening of the larger store on Sunday 8 January.
The new destination will weave the local history of the region seamlessly within the aesthetic codes of the house, and will showcase the brand’s 16 métiers across two floors within the mall in Xinjiekou. Having opened its first store in Nanjing, Jiangsu province, in 2010, Hermès is strategically relocating and expanding in the Nanjing Deji Plaza, one of its 27 stores in mainland China, as a testament to Hermès confidence in the Chinese market.
The spaces dedicated to each métier are smoothly divided, beginning with the women and men’s silk at the entrance on the lower level, followed by the men’s ready-to-wear, the perfume and beauty, and the fashion jewellery. At the heart of the store, benefitting from natural light, the equestrian and leather collections lead to the staircase to the upper level, where visitors will discover the women’s ready-to-wear, as well as objects for the home, jewellery, and watches.
An exciting new beginning for Hermès in Nanjing, the new store orchestrates the association of local craftsmanship and the play of light to welcome faithful customers and new visitors to discover the house’s knowhow through the contemporaneity of the collections of all 16 métiers.
