Legoland California Resort and Ferrari are set to open ‘Lego Ferrari Build and Race’, a new interactive attraction that uses cutting-edge racing technology, on 12 May 2022.
The new offering puts guests in the driver’s seat as they build, test and race their own Lego Ferrari. Ahead of the launch, Lego bricks, wheels, tracks and a digital raceway are being installed at Legoland California.
Designed by Dimensional Innovations, Lego Ferrari Build and Race will feature technology that has never been used at any other Legoland park in the world. Guests will be able to scan their Lego cars and digitally race them through aerodynamic image analysis.
Once the car has been scanned, visitors will be able to digitally customise and modify their engine size, tire specs, power and aerodynamics. They will also get to personalise their license plates and add stickers.
“Working alongside Merlin Entertainments, Ferrari and Legoland California Resort to create this one-of-a-kind digital racing experience has been thrilling for our team,” said Tucker Trotter, CEO of Dimensional Innovations. Harnessing the power of Ferrari, children of all ages can customise their unique Lego race car and compete for the fastest lap time on a virtual racetrack inspired by Pista di Fiorano. Buckle up and enjoy the ride at Legoland California!”
