Calvin Klein has unveiled a new lifestyle boutique in Seongsu, Seoul, as the brand continues to expand its presence in South Korea.
Located in Seongdong-gu, the three-storey boutique combines the brand’s minimalist aesthetic with the industrial character of the Seongsu neighbourhood.
The space retains elements of the building’s original structure while incorporating an atrium and custom fixtures. The ground floor is dedicated to Calvin Klein’s denim collection, featuring a range of fits, fabrics and seasonal styles.
At the same time, the second floor showcases the brand’s underwear range, alongside outerwear, knitwear, accessories and other seasonal collections. Finally, a dedicated space for styling appointments is located on the third floor.
“We are excited to further expand the brand’s presence in one of Asia’s most influential fashion and cultural destinations,” the company said.
