One of the UK’s leading fashion brands, New Look, has opened the doors to its largest-ever concept store at Metrocentre, marking another milestone in the retailer’s investment in creating more connected shopping experiences.
Located in Metrocentre’s dedicated fashion hub in Red Mall, the new 11,000sq ft store is New Look’s largest concept store to date. Customers can browse an expanded womenswear, accessories and 915 teen range, while enjoying services designed to make shopping easier, including Click & Collect, self-service returns, order-in-store and digital browsing. Refreshed fitting rooms and showroom-inspired displays complete the experience, helping customers shop seamlessly across both in-store and online channels.
The move marks a new chapter for New Look at Metrocentre, where the retailer has traded for more than 20 years. Following successful concept store openings at Bluewater, Lakeside and Milton Keynes, the new store is the latest step in New Look’s rollout of its omni-hub format, bringing together its stores and digital platform to create a more connected shopping experience under one roof.
The opening also builds on the continued growth of Club New Look, the retailer’s first loyalty programme, which has now surpassed one million members. Together with a £30M investment in digital capabilities, New Look is continuing to make shopping more personalised and convenient for customers across both its stores and online channels.
Mark Matthews, Retail Director at New Look, said: “Opening our largest-ever concept store is a proud moment for New Look and reflects how we’re continuing to reimagine the role our stores play for customers. This space showcases the very best of what our omni-hub format can offer, combining a wider fashion range with smarter services and digital features that make shopping simpler, more inspiring and more connected than ever before. We look forward to welcoming customers through the doors and celebrating this exciting new chapter at Metrocentre.”
