This Summer, ’47 is bringing its energy to the heart of London with the opening of its new pop-up store on Newburgh Street, Soho, following the success of its global Father of All Dad Hats campaign.
The pop-up reconfirms the new direction for the brand, creating a physical destination where communities can experience the ’47 brand.
Alongside the opening, ’47 has just launched dedicated e-commerce platforms for the UK and EU markets, www.47brand.co.uk and 47brand.eu respectively, making its full range more accessible than ever to consumers and reinforcing its long-term commitment to the region.
For over 75 years, ’47 has built a reputation as the creator of some of the world’s most recognisable headwear silhouettes, worn by generations of fans, tastemakers and cultural communities. Today, the brand continues to evolve beyond its sporting heritage, becoming a staple within the contemporary fashion and lifestyle circles. The Newburgh Street pop-up represents the next chapter in that journey.
“’47 has always existed at the intersection of sport, culture and style. Today, we’re seeing our products embraced by more people, in more places than before and that’s an exciting moment for the brand. Our Newburgh Street pop-up reflects our ambition to grow our presence within the fashion and lifestyle space while staying true to the authenticity and heritage that have defined ’47 from the beginning. More than a retail destination, it’s an opportunity to bring the brand to life, create meaningful experiences and deepen our connection with the consumer,” says Patrik Söderström, Vice President of ’47 EMEA.
