The Sidings is due to open this summer, with 130,000sq ft over 3 floors, featuring retail, food and drink outlets and entertainment venues. This includes the biggest BrewDog in the world plus a groundbreaking immersive experience: “Alice’s Adventures Underground,” courtesy of Labyrinth.
“Cunning Plan has a proven reputation when it comes to shopping centre and destination marketing,” added The Sidings Centre Director, Lynne Glover.
Their approach combines creativity with a structured process, which results in a brand that is impactful but also authentic. We look forward to working with them as our retained agency once the centre opens its doors.”
