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New Tourism Initiative rolled out in Dubai

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end “Only in Dubai” experiences.

The move aims to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s propositions, a statement said.

One of the key pillars of Dubai’s Tourism Vision 2022-2025, the Only in Dubai set of initiatives will deliver authentic destination experiences across travel touchpoints that are tailored to relevant segments of tourists, it added.

The tourism strategy announced by Dubai’s leadership aims to make Dubai the most visited city in the world, targeting 25 million visitors annually by 2025.