fresh has announced the opening of its largest duty-free boutique globally, at Xinhaigang in Haikou and the 83sq m is situated within the Haikou International Duty-Free City project.
Clients will enter the shop through a façade of fresh blue, an iconic brand code evoking the hope and optimism of clear skies and sunny days and will notice the mosaic tile floor that harkens back to the brand’s very first store location – alluding to a scientific laboratory with the warmth of a hardworking kitchen.
“With this new boutique, we are excited for guests to see, feel and experience the full expression of the fresh brand,” said Anne Collinet, fresh’s Chief Executive Officer. “Our brand has always been known for hospitality and our sensorial approach to beauty, which allows us to take each guest on a journey. In this new retail location, we have perfectly tailored the experience to showcase the uniqueness of fresh and highlight the efficacious products that set us apart.”
