Shoppers can buy goods that are made before their eyes in an innovative new retail concept at Industry City, the sprawling 6 million-sq.-ft. mixed-use complex in Brooklyn, New York.

Called “The Makers Guild,” the 25,000-sq.-ft. space includes nine artisan-retail shops where visitors can both watch — and purchase — specialty products that are being made on site. The curated selection includes candles, stationary, greeting cards, African headwraps, jewelry, ceramics, pottery and more. (See end of article for list of shops.) In addition to the permanent shops, The Makers Guild also features a space for rotating pop-ups.

According to Jim Somoza, director of development, Industry City, nearly all of the businesses in The Makers Guild were already creating their products at the complex. But they wanted a way to directly engage consumers.

“Part of the thinking behind The Makers Guild was inspired by that simple desire: ‘what’s created here should,” he explained. “Products take on greater meaning when you understand how they’re made and you see and interact with those doing the creating. The value of a product is found not just in its quality and use, but in its story. The Makers Guild gives shoppers the opportunity to discover those stories and feel a direct connection to both the product made in Brooklyn and the real people behind those same products.”

The new Maker’s Guild space is located at 51 35th Street (Building 5, 2nd Floor) within Industry City, where it is part of the broader Brooklyn Design District  whose retailers include Design Within Reach, abc carpet & home, RH Outlet, and Mitchell Gold + Bob Williams, City Foundry, and Porcelanosa. 

Industry City is comprised of 16 buildings spanning 35 acres on the waterfront in Sunset Park, Brooklyn. The property’s ownership – led by Belvedere Capital, Jamestown and Angelo Gordon & Co. – is transforming the complex, while cultivating a diverse tenant mix.

Source: www.chainstoreage.com