The new concept beauty halls will be located in Intu Metrocentre, Milton Keynes and Watford.
It seems that while some retailers are looking to reduce their store network, Next appears to be moving in the opposite direction by opening their Next beauty halls to complement its online beauty business. Next currently stocks over 200 beauty brands on its website including premium brands such as Estee Lauder, Burberry, Bvlgari, Emporio Armani and Lancome. Whilst these locations will primarily be dedicated to beauty products, they will display and sell homeware and womenswear through the locations.
“This new partnership shows how important flagship destinations are to the future of retail. We are very impressed with Next’s ambition for its new concept.” commented an Intu spokesperson.
The opening dates of the Next beauty halls have not yet been confirmed.
