Global strategy and design studio Dalziel & Pow has designed a standout new store for leading British retailer Next at the prestigious Bluewater Shopping Centre in Kent.
The state-of-the-art space – which sees Next triple its footprint at Bluewater to a 132,000sq ft store with an 83,000sq ft trading space – is now Next’s largest store in the UK.
The Bluewater relaunch marks the latest milestone in the rollout of Dalziel & Pow’s reimagined retail concept for Next, a design evolution that’s reshaping stores across the UK. Building on the success of landmark openings in Eldon Square, Newcastle, Canterbury and Ripon throughout 2025, alongside the striking Stratford City relaunch in 2024, the Bluewater opening continues to redefine what customers can expect from the Next shopping experience.
At the heart of Next’s retail model is a simple promise: make shopping as effortless as possible. Every element of the customer journey has been designed to help shoppers discover, collect and purchase with ease. For the Bluewater design, Dalziel & Pow has created a dynamic, highly adaptable environment that pairs efficiency with a premium aesthetic, elevating the in-store experience while remaining true to Next’s commitment to quality, style and accessibility.
Spanning two expansive floors, each department within the new Bluewater store is given its own distinctive identity while sitting within a cohesive design language.
