A new giant Nike Thailand flagship store has opened its doors in Bangkok’s Siam Center, with the store being more than 9,000sq ft in size.

The new flagship has been designed to highlight Nike’s product innovation across multiple categories while also offering the brand’s first “Nike By You” in-store customisation service in Thailand. Operated by Southeast Asian luxury and lifestyle retail specialist Valiram, the new Nike Thailand store offers a blend of physical and digital retail experiences for shoppers.

“Nike Bangkok at Siam Center exists to offer everyone the ability to make sport a daily habit, ensuring they are inspired and committed to staying active,” said director of Nike stores Southeast Asia & India Tarundeep Singh. “The top Nike offerings have been carefully curated for this community, and the store has been conceptualised with multiple touch points for a fully immersive and seamless Nike experience that is truly personalised and unique.”

Services such as head-to-toe apparel fitting and footwear trialling are being offered at the store to provide consumers with opportunities to deepen their connection with the brand and select products suited to their needs. Shoppers can also book one-on-one sessions with running experts and styling specialists.