NRF 2026: Retail’s Big Show Europe returns to Paris from 15 to 17 September 2026, promising three days of innovation, strategic discussions and groundbreaking ideas. Held at Paris Expo Porte de Versailles, the event runs from 9am to 5:30pm on September 15 and 16, with the final day wrapping up at 4pm on 17 September.
Operating under the theme The Next Now, the show positions Europe not merely as an adapter of global trends, but as a pacesetter for the five pillars of transformation that define the competitive landscape for European retail. The five pillars are:
- Agentic AI and customer services
- Demand forecasting and personalisation
- Creating community and embracing influencers
- Licencing, IP and new business models
- Retail media
Scale and Reach
The three-day event is expected to draw more than 12,000 attendees from over 60 countries, featuring 4,200 brands, 525 exhibitors and 200 speakers, as well as more than 100 exclusive sessions. It is the premier cross-border platform where professionals representing 60 international markets will converge to recalibrate the retail landscape through a distinct European lens.
Keynotes and Sessions
The highlight of the threeday agenda is an exclusive keynote program featuring CEOs from across the global retail industry, setting the stage for world premieres and breakthrough technology announcements available only to conference attendees.
C-suite keynotes already confirmed include:
Currys CEO Alex Baldock; pillar: Agentic AI and customer services; Pacsun CEO Brieane Olsen; pillar; Creating community and embracing influencers; FEVAD General Delegate Marc Lolivier; pillar: Agentic AI and customer services; Westwing CEO Andreas Hoerning; pillar: Creating community and embracing influencers and recently appointed AWWG CEO Laura Fernandez; pillar: Licencing, IP and new business models, plus many more big names to be confirmed.
The event agenda also includes breakout sessions focusing on practical case studies from across the world, featuring retailers including H&M, Lush, Pets at Home, KFC, L’Occitane en Provence, Granado, Aroma Zone, Mango, Landmark Group, Desigual, Kingfisher, Pepco, Primark, The Vitamin Shop and more.
Exhibitor Big Ideas
The Exhibitor Big Ideas sessions will allow solution providers and their retail clients to share how their products are changing how retailers operate through live demos and real-world case studies.
Innovative Exhibitors
The Expo showcases more than 500 exhibitors presenting the latest solutions in CRM, data analytics, supply chain tech and sustainable store designs and more. Attendees can also explore special Expo areas like the Startup Hub, which spotlights the newest companies in retail and their standout ideas, while the House of Innovation Pavilion will curate 15 standout startups. Plus, the Innovators Showcase is an immersive experience that highlights AI, facial recognition and robotics.
Networking and Special Events
NRF 2026 Europe will feature key networking programmes including NRF Europe In-Store Tours and Expo Tours. NRF Europe InStore Tours offer a thoughtfully curated look at Paris’ most forwardthinking retail environments. Guided Expo Tours, each focused on a distinct topic area, explore tech and innovative solutions from European players on the Expo.
Tickets will be available soon. Secure your place at NRF 2026: Retail’s Big Show Europe and be part of the conversation that shapes what comes next.
