Nutrition Hub starts a nutrition bar craze in Memphis area

Salted Caramel, Reese’s, Blueberry Muffin, Cinnamon Toast and Strawberry Cheesecake. The menu at the new Nutrition smoothie bars reads like an ice cream shop or bakery, not a health food shop.

While the flavors may be sinful, the shakes are not. Each protein shake has just 200 calories and only 11 to 15 grams of carbs. As an added bonus, each shake offers 24 grams of protein and 21 vitamins and minerals.

“It’s everything you need in a healthy meal,” said Seth McMurry, Nutrition Hub and Nutrition Bar co-owner.

This new smoothie bar concept that is spreading across the Memphis area started as a family affair.

Seth McMurry and his wife, Cymber, along with Seth’s brother Nathan McMurry and his wife, Katelyn, opened The Nutrition Hub in Germantown in April. It was the first of these smoothie bar and meal replacement shops to open in the area.

In September, the couples opened Nutrition Bar in Laurelwood in East Memphis.

The names of the two businesses are slightly different, but each offers a similar menu. The focus is on shakes, teas and aloe shots.

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