The new Nykaa Luxe store reimagines premium beauty retail through discovery, experimentation and elevated experiences.
Nykaa, India’s leading beauty and lifestyle company, unveiled its largest store in the country, a 5,500sq ft Nykaa Luxe destination at Ambience Mall, Vasant Kunj, New Delhi. Designed as an immersive “beauty playground”, the new store brings together a curated luxury assortment, elevated experiences and beauty expertise, marking a significant step in Nykaa’s continued investment in premium beauty retail.
India’s beauty and personal care market is entering a period of significant expansion. According to Redseer, India’s BPC market was valued at approximately USD23bn in FY25 and could reach USD40bn by 2030. As the category grows, the Indian beauty consumer is also becoming more informed and discerning, with discovery increasingly spanning premium and prestige products across makeup, skincare, haircare, fragrance and wellness. Nykaa has been at the forefront of this evolution, playing an instrumental role in shaping India’s premium beauty landscape through its expansive assortment, global brand partnerships, differentiated retail formats and experiences that bring beauty discovery to life.
The store is designed as a fluid, modern luxury environment that encourages discovery and experimentation. At the heart of the store are 10+ dedicated shop-in-shops from leading luxury and prestige brands, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme. These dedicated spaces offer brands the opportunity to create distinct expressions within the larger Nykaa Luxe environment, bringing global beauty experiences closer to the consumer.
The store further brings Nykaa’s beauty expertise to the physical retail experience through a suite of experiential touchpoints. The Beauty Studio offers makeovers and skin consultations led by expert beauty advisors, while Consultation Hubs enable guided product discovery and hands-on experimentation. Personalised services including gifting and engraving add another layer to the experience, while a dedicated Fragrance Finder helps consumers navigate the fragrance category and discover scents suited to their preferences.
