Oman has announced the launch of ‘MAD’, Muscat Marine, Art and Digital District – a landmark $4.2bn (OR1.6bn) coastal megaproject set to reshape the Sultanate’s tourism, culture, luxury living and future-economy landscape.
The project is being developed by Dar Global, the London-listed luxury real estate developer, in collaboration with Art District Real Estate Development. Spanning more than 1.5 million square metres along Oman’s coastline, ‘MAD’ is designed as a unified multi-destination city that brings together sea-view living, luxury hospitality, cultural expression and emerging financial and digital industries.
The development’s multiple phases will be delivered over 12 years, with the ambition of elevating Oman’s global profile and attracting a new wave of high-net-worth investors, creators and technology founders. Conceived as a next-generation coastal district, ‘MAD’ will feature luxury residential communities, curated retail concepts, cultural venues, premium hotels, world-class marinas and next-generation finance and business parks. The district aims to offer a seamless live-work-connect experience rooted in Oman’s maritime heritage and long-term economic vision.
Ziad El Chaar, CEO of Dar Global, said: “‘MAD’ represents a defining step in how Oman’s coastline will be experienced and how its future economy will emerge. Together with Art District Real Estate development, we are building a destination that goes beyond real estate to empower enterprise, attract global talent, support cultural production and unlock new economic value. ‘MAD’ is a new gateway for Oman, one inspired by the sea and shaped by innovation.”
