The brand is expanding its presence in the capital with the opening of a new standalone boutique located at number 51 Serrano Street, one of Madrid’s main luxury shopping streets.
The Swiss luxury watchmaker has opened a store in the heart of Madrid’s Salamanca district. The store, spanning over 150sq m, has been designed to offer a shopping experience aligned with the brand’s premium positioning, combining a contemporary aesthetic with references to the firm’s historical milestones. The space incorporates different areas, including a lounge with a bar, as well as product display areas showcasing a wide selection of watches, jewellery and accessories and a service area for reception and maintenance management of the brand’s timepieces.
This opening strengthens the company’s presence in Madrid, where it currently operates another store at number 1 Plaza de Canalejas, as well as a corner in El Corte Inglés on Castellana and is also distributed in three multi-brand boutiques in the city. Nationwide, the brand has a network of 29 points of sale, including independent stores, corners in department stores and multi-brand spaces.
Founded in 1848 in La Chaux-de-Fonds by Louis Brandt, Omega is a Swiss manufacturer of high-end watches headquartered in Biel, Switzerland and is part of the Swatch Group portfolio.
