The brand has recently opened its 50th store in the GCC – and its tenth in the UAE at Mall of the Emirates.
With the launch of its latest flagship unit in Mall of the Emirates, eyewa has achieved over 300 per cent in its retail footprint in the past 12 months. To add some perspective, in the last 24 months the company has grown from no offline presence to now having 50 stores.
Its first store launched in Mall of Dhahran in Saudi Arabia in December 2020 and ever since the home-grown start-up delivered a high-speed expansion plan, fast-tracking its physical store presence across the region.
“From the beginning, our vision for eyewa has always been about making eyewear accessible to all; from pricing first but also the shopping experience. We initially invested heavily in the online channel because there was a gap in the market with very little supply of eyewear online. Over time, we realised that the same gap existed in the offline market especially in the affordable segment – and that pushed us to expand to offline retail to reach more customers with these unmet needs,” said Elias Tsikhlakhis, Managing Director of eyewa in the UAE.
