The digital first, UK-based women’s activewear brand Oner Active has made its brick-and-mortar debut on Bond Street in New York City’s trendy NoHo neighbourhood.
The location spans 4,700sq ft and offers the brand’s selection of leggings, shirts, sports bras, hoodies, sweatpants, accessories and more. In addition to fan-favourite collections like SoftMotion, EnhanceLift and AirMove, the NYC flagship will also introduce exclusive launches and limited-edition capsules.
Created in partnership with Paris-based design studio Harmo, the Bond Street store features steel fixtures and soft lighting conceptualized by Lichtvision. Custom-built mannequins reflect diverse body types, while “shareable moments” are woven throughout, from the fitting rooms to a custom photo booth, according to the brand.
The shopping experience also features a custom scent, with notes of bergamot, jasmine and palo santo crafted in Florence, Italy by internationally acclaimed perfumer Sileno Cheloni.
“New York has always felt like a city that represents everything we stand for at Oner – inspiring, strong and a relentless drive to be the best version of yourself,” said fitness influencer Krissy Cela, who founded Oner in 2020 and also serves as the brand’s creative director. “Opening our first store here is such an exciting moment for us. We’ve built this brand alongside our community and being able to create a physical space where people can experience Oner in person, connect with one another and be part of what we’re building is incredibly special.”
