After months of anticipation, Sephora UK finally opened its doors in Belfast. The iconic beauty retailer’s latest store, located in Victoria Square in the heart of the city, is the first opening of 2026, and its 13th UK store to date.
The brand’s landmark Belfast debut marks Sephora UK’s arrival on the island of Ireland, bringing a 2,550 sq ft beauty playground to the heart of Belfast’s bustling main shopping district.
The opening of Sephora in Victoria Square, Belfast reinforces Sephora UK’s mission to bring its iconic line-up of beloved brands to more customers, building deeper connection with communities, and making Sephora’s iconic beauty retail experience more accessible than ever before. The new location in Belfast is the first of several store openings in 2026, with the ambition to have 20 total store locations across the UK open by the end of 2026. Bristol, Cabot Circus, which was recently revealed as Sephora UK’s next store opening of 2026, is slated to open Spring 2026.
Sephora UK’s store openings across the nation have become iconic moments rooted in the cultural zeitgeist, filled with entertainment from local & emerging talents, curated queue experiences, and the tastiest delicacies from favourite local culinary hot spots – all of which will be a part of this ‘pure beaut’ grand opening weekend.
Sarah Boyd, Managing Director, Sephora UK, said: “We’re so excited to kick off what is promising to be a busy 2026 of store openings for Sephora.

