The international optical chain founded in Spain, has officially announced its arrival in the Peruvian market with a unique proposition.
This unique proposition is a comprehensive model that allows independent opticians to compete in modern optical retail without losing their autonomy.
With a presence in more than 10 countries and a global network of approximately 1,100 stores, Opticalia positions itself as much more than a traditional optician or supplier. Its offering combines branding, marketing, operational standardisation, supplier negotiation and technological support, specifically designed to strengthen the independent optician’s business and provide a differentiated proposition to the consumer.
Opticalia’s arrival in Peru was finalised following the signing of a franchise agreement in September 2025. The local operation is led by Alfredo Cárdenas, the brand’s master franchisee CEO in the country. During its first year, the company will focus on raising awareness of its model, building trust in the market and beginning the recruitment of franchisees.
“The Peruvian optical market is largely composed of independent opticians who face significant challenges. Opticalia is here to offer them a recognised brand, a solid structure, know-how and tools that will allow them to scale while remaining in control of their business,” the company states.
Among the main pillars of the Opticalia model is its 360° optical service, which supports opticians in all key areas of their operations: from image and positioning, marketing campaigns, customer service protocols and visual merchandising, to centralised negotiation, digital platform development and e-commerce.
