The brand ‘& Other Stories’ which is owned by the H&M Group has announced that it is to launch a Tmall Flagship store in the Autumn. Which would mean that the Alibaba Group-owned online marketplace would be the retailer’s first official sales channel in China.
The store, once opened, will offer various different collections designed by its three ateliers in Paris, Stockholm and Los Angeles, including bags, shoes and jewellery, in addition to those offerings – the retailer will also offer ready-to-wear items.
‘This collaboration marks another important milestone in our long-standing partnership with H&M Group brands, and we look forward to continuing working together to bring elevated shopping experiences to Chinese consumers.‘ – Jessica Liu – General Manager – Tmall Fashion & Luxury
When the store opens in Tmall, it will make it the fourth H&M brand to join the mall. H&M have a presence in the mall already with; H&M, H&M Home and Monki.
& Other Stories currently operates 70 stores worldwide, while its online offering currently delivers to 15 counties in Europe, the US, Korea.
