Founded in 2014, the brand has grown from being an online only brand to now occupying multiple physical locations and has amassed a following of just shy of 400,000 followers on the social media platform Instagram.

The new store will be located at 142 5th Avenue, which is located in the Flatiron District in New York. The new store is set to open tomorrow, (November 29). The new store opening marks the brand’s tenth store in total and it will be the second store that they have in New York City.

‘We really wanted to come to Flatiron not only because of the volume of people that are here, but also because of the fitness enthusiasts that have popped up here and all the classes’ stated a spokesperson of the brand.