The retailer, Outdoor Voices, has overhauled its store experience to the benefit of its customers and employees. The digital-first women’s activewear brand has deployed technology from NewStore, which operates a platform for retailers to run their stores on iPhone, in its nine physical locations.
A 10th is due to open in Manhattan’s Flatiron District. Running exclusively on iOS, the platform allows Outdoor Voices to bridge online and in-store shopping experiences. It empowers store associates via iPhone to ensure all customer touchpoints are secure, seamless and cohesive.
NewStore’s omnichannel platform’s integrated cloud OMS and mobile POS gives Outdoor Voices a single vision for its customers, orders and inventory. Data insights are made available to store associates on iPhone, allowing them to easily deploy omnichannel capabilities including endless aisle, mobile checkout, store fulfillment, inventory management and clienteling.
‘We’ve been looking for the right partner that will make it easy to manage a 360 degree view into our retail shops and for us, that’s NewStore, which was founded in 2014. “The NewStore omni-channel platform creates a symbiotic relationship between our online and in-store transactions by ensuring that our shop teams have the data they need at their fingertips and our customers the technical apparel they’ve been looking for.‘ – Kevin Harwood, VP of Technology of Outdoor Voices
