Luxury watchmaker Panerai has collaborated with retailer Art of Time to expand its retail presence in the Indian market with the opening of its new store in Bengaluru.
The store, which is located at the Mall of Asia, spans over an area of 65sq m and has distinct areas for different product lines with wood veneer, metal grids and lighting design playing a crucial role in setting the boutique’s ambiance.
It showcases curated selection of Panerai timepieces across all collections, including Luminor, Luminor Due, Radiomir and Submersible.
Commenting on the launch, Jean-Marc Pontroué, CEO of Panerai in a statement said, “We are thrilled to have opened the doors to our new boutique in Bengaluru, as a strategic move in Panerai’s expansion in the market. This opening, enriched by Art of Time’s longstanding customer-oriented expertise, will support our business model in strengthening Panerai’s global retail network.”
“By establishing a presence in one of the country’s primary locations, we reaffirm our commitment to business growth and brand strengthening in the region”, he added.
Panerai entered the Indian market in 2013 and since then has been expanding in the Indian market. It currently has four exclusive stores in the country and retails online through e-commerce stores.
