The tricolour cashmere specialist label, Notshy, has opened a new setting just a stone’s throw from the Eiffel Tower to celebrate its 25th anniversary.
This new concept with a refined, minimal and mineral atmosphere, punctuated with furniture in light wood and a pastel green, is signed by the interior designer Anaïs Bellaloum. Right angles and imposing golden racks make way for thin white clothes racks and shelves streaked with waves that hang on the walls like clouds.
The rugs and walls are available in bright and soft shades of beige, thus highlighting the brand’s delicate knitwear designed by Artistic Director Natacha Basic, in a colorama of fringed poncho and cardigans in pop colours. Notshy crafts its contemporary women’s wardrobe – a touch irreverent – with cashmere fibres sourced in Inner Mongolia.
First unveiled in Paris, then implemented in boutiques in Cannes, Nice, Deauville, Strasbourg and Aix-en-Provence, this new, more rested and relaxed look is gradually being installed throughout the network of Notshy-branded boutiques.
