Lids continues its partnership with premier French league football club Paris Saint-Germain by opening a new store in Las Vegas.
Paris Saint-Germain (PSG) has unveiled a new store in Las Vegas, which will be managed by Lids. As part of the football club’s long-term partnership with Lids and Fanatics, Lids oversees the operations for PSG store locations to create a one-of-a-kind and consistent retail experience worldwide for sports fanatics and fashion mavens alike.
Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, flagship openings in New York and European stores in 2022 and in Miami earlier this year, the new Vegas store will be located at Forum Shops at Caesar’s. The new 1,851sq ft outpost also expands Lids’ footprint in Las Vegas, where the brand opened a flagship last October.
The Vegas store will feature team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and more. It will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their products on-site.
“As we continue to broaden our brick-and-mortar footprint this new location speaks to the incredible partnership that we’ve been able to forge with PSG,” said Bob Durda, President at Lids. “We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips. Las Vegas is known for being a city with avid sports enthusiasts who will undoubtedly enjoy visiting this new store.”
