The reopening and recovery of the West End is being supported by the Heart of London Business Alliance, who are launching an updated engagement scheme for thousands of employees who work in the world-famous cultural district.
The new engagement scheme will be powered by Coniq, the Total Customer Engagement Company, which has developed a first-of-its-kind real-time Geo-Loyalty solution. The IQ platform will enable the Business Improvement District to excite and delight local workers by giving them access to exclusive promotions and experiences across retail, dining, entertainment and culture in the West End.
“Heart of London Business Alliance is excited to embrace new technologies that will empower us to effectively support and serve our members who need all the help they can get to bounce back quickly from the effects of the pandemic,” said Emily Ferrary, Director of Company Communications, Heart of London. “Coniq’s digital platform will give us the insight we need to better understand and engage visitors so they are incentivised and recognised for spending their time and money in the West End.”
“As a valued client since 2011 we are pleased that Heart of London Business Alliance continues to see the value in our relationship and has chosen us to help with the next phase of their digital transformation post lockdown by leveraging the unique capabilities of IQ Connect for the benefit of the West End and the local economy and community,” said Coniq’s CEO Ben Chesser.
