Americana Restaurants, a major F&B player has launched the first Peet’s Coffee in the Middle East and it is situated at the Fashion Avenue in The Dubai Mall.
The opening comes on the heels of an exclusive master franchise agreement between Americana Restaurants and Peet’s Coffee, part of JDE Peet’s. The collaboration will leverage Americana Restaurants’ deep understanding of the MENA consumer ecosystem along with Peet’s Coffee’s expertise to provide customers with superior experiences.
“We are excited to have Americana Restaurants as our trusted operating partner in our quest to bring better coffee to more coffee lovers in the fast-growing GCC markets,” stated Eric Lauterbach, President of Peet’s.
