HomeNewsAmouage Unveils The Tent

Amouage Unveils The Tent

The well-known scent company has revealed an ingenious petite boutique which brings the spirit of Omani hospitality to Harrods’ Salon De Parfums.

The spirit of Omani hospitality lies at the heart of The Tent, Amouage’s latest petite boutique, unveiled at Harrods’ Salon De Parfums. Over the last few years, the esteemed Omani High Perfumery House has taken its unique retail aesthetic across the world, opening singular boutiques in the US, China, the UAE, Saudi Arabia and of course, Oman. Now, together with its UK partner Kenneth Green Associates and its architectural collaborator Héroïne, Amouage takes its place amongst the celebrated perfume houses showcased on the top floor of London’s iconic store.

“Opening a petite boutique at Harrods’ Salon De Parfums is a truly momentous occasion for us,” says Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage. “It is an opportunity to share all of the values we hold most dear with an incredibly discerning clientele. It allows us to celebrate our passion for tireless, unflinching craftsmanship. And it is also the ideal setting from which to present the unique pieces that make up the Royal Drops.”

Brian Stanton, Managing Director at Kenneth Green Associates, adds: “Together with Harrods, we are excited to launch the Amouage petite boutique. This is a key milestone that will enable us to better serve our clients through a tailored retail experience, reflecting the sophistication and artistry that are at the core of Amouage – traits that are exemplified in the Royal Drops pieces.”

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