The chain that is owned by Home Depot Co-Founder Arthur Blank that operates 60 stores in 23 states – is expanding its line-up by 14 per cent this year.
Two have opened their doors in Boise and Orland Park, Illinois, spaces are being built out in Raleigh, North Carolina, and Commack, New York, and four more are yet to be announced.
“The game is changing right in front of our eyes. The average age of a golfer has gone down by seven years. You see traditional brands like FootJoy bringing out hoodies and tighter, tapered pants. Air Jordans are the top-selling golf shoe,” said PGA Tour Superstore’s VP of Strategy Ben Helmrath, a former Walmart strategist.
As golf continues to resonate with a wider public, PGA Tour Superstore plans to lift its portfolio to 100 stores in the coming four years. Its stores—which sell clubs and gear and house game simulators in which customers can play 18 holes– have long averaged around 35,000sq ft. Now the Roswell, Georgia-based chain is toying with smaller footprints that will allow them to penetrate high-rent urban locations. Its store in White Plains, New York is 25,000sq ft and a similarly sized two-storey location will open soon in Chicago’s Lincoln Park.
