Recently acquired by Retail Ecommerce Ventures (REV), the company has now relaunched the retail brand as a digital-only store.
Founded in 1962, the American home furnishings and accessories brand was acquired in 2020 by incubator Retail Ecommerce Ventures (REV). Now an online only retailer, Pier 1 gives customers new ways to see and experience their home. Pier1.com works with established Pier 1 vendors to offer the same curated assortments of furniture, lighting, fragrance, tableware and décor that loyal customers have cherished for decades.
The retailer closed all of its brick-and-mortar locations as part of the brand’s bankruptcy plans but with the launch of this e-commerce site, customers are still able to purchase Pier 1 products.
Tai Lopez, Executive Chairman and Co-Founder of REV, commented: “At REV, we transform beloved brands like Pier 1 into Internet-first companies positioned for robust growth. Central to our playbook is retaining the brand’s strengths. It’s why we retained veteran buyers from Pier 1 to reengage with vendors and bring back the merchandise our customers know and love.”
