Pointe Orlando already draws crowds with its lineup of top-drawer retailers, restaurants, and IMAX theater. Now owner Brixmor intends to repackage the goods with new storefronts, improved gathering spaces, and a 100-foot passageway to extend first-floor access to more tenants.
The $32 million renovation, which has the stated aim to improve the property’s sense of place, is slated to begin this fall and be completed by the end of 2020.
“Pointe Orlando already generates some of the highest restaurant sales in the country, and this redevelopment will upgrade the center’s appearance and guest experience befitting Orlando’s premier dining and entertainment destination,” – Brixmor VP of leasing Chris Ralph.
The center’s will host two valet areas will be upgraded with glass overhangs and column up lighting to create a “sense of arrival” which will create a truly immersive experience for guests arriving in either an uber or even a Limousine.
In Pointe Orlando’s primary courtyard, a new gathering space will be created by replacing an existing pond with colorful seating, shade structures, and upscaled lighting fixtures. The renovation will get steady revenue from conventioneers attending events. There is also dining and entertainment options, which include The OCeanaire Seafood Room, B.B. King’s Blue Club, WonderWorks, The Improv Comedy Club and Orlando’s only Main Event Entertainment.
