Currently, the company has some 2 million customers in Thailand, Singapore, Indonesia, Malaysia, Philippine, Hong Kong, Australia, the US, and Europe. The business expansion will focus on Asian countries like Thailand, Singapore, Malaysia, Indonesia, Philippines, and Hong Kong, he said.
“We will invest on average about $873,700 at each of our new branches, which will combine flagship shop and Pomelo’s pick-up shop,” Jou said yesterday, before the opening ceremony of its flagship store in Singapore today. To pursue its aggressive investment plan, the company intends to raise capital.“
Jou, 33, and his friends decided to establish Pomelo in Bangkok in 2014 when he saw the potential for omni-channel fashion style for women in the country.
“Thailand has the most number of people on Facebook, the highest in the region and among the highest in the world. E-commerce through business-to-business and business-to-customers is also higher than other countries in the region. That is the reason why we set up the business in Thailand,” Jou said.
ETDA has been collecting these statistics since 2014. When comparing the number of internet users over the past 10 years, there were only 16.1 million internet users in 2008; latest information revealed that in 2017, there were 45.2 million users.
We are combining digital technology and platform to do this business with our business growing on average 200 per cent a year since we started this business in Thailand,” Jou said.
The company has employed 500 staff in Thailand, Indonesia, and China, with up to 70 per cent of them in Thailand. The company is also collaborating with more than 1,000 firms in the supply chain, including manufacturers of its products, warehouse and logistics system.
“We have more than 3,000 women’s fashion products. We will expand our production to include men. This is the way to increase our customers and drive our business growth for the long term” Jou said.
