The Louisiana-style fried chicken chain has announced new development agreements with regional franchisees in Mexico.
The partnerships will bring over 300 Popeyes restaurants to Mexico over the next 10 years across the country’s various reasons.
Popeyes says the expansion plans demonstrate the brand’s “commitment to delivering its bold, Louisiana flavours” to one of Latin America’s “most dynamic and fast-growing” QSR markets. The announcement builds on Popeyes’ recent international growth, following openings in several markets such as Costa Rica, Italy and the Balkans. The chain operates in more than 45 countries around the world.
“Mexico represents a tremendous growth opportunity for Popeyes and we’re thrilled to be partnering with experienced and passionate franchisees who share our vision,” said Duncan Montero, Latin American and Caribbean president of Restaurant Brands International (RBI), the parent company of Popeyes.
Star Louisiana, a long-standing Popeyes developer, is renewing its commitment to develop the brand in Jalisco in Mexico’s western region. Border Crunch will lead the expansion in the northwest region, while Grupo Euro will drive development across the central region and Grupo Berny will oversee growth in the southeast region.
