PopSugar – which is a website offering fashion and celebrity news geared toward millennial women, noted that this event — as well as its annual PopSugar Play/Ground festival that typically draws more than 15,000 attendees — is meant to build stronger relationships with its audience offline.

PopSugar is set to launch an experiential pop-up set to debut November 23rd in New York City. The pop-up will feature many brands such as; E.L.F Cosmetics, Athleta and Nature’s Way.

The new pop-up experience, which will be located in New York City’s Bryant Park Overlook at Winter Village – will also offer beauty and wellnes-conscious consumers a mindful meditation den, yoga classes and curated culinary kiosks and an interactive holiday shopping market.