The chain that urges customers to “Grip, Rip and Dip” their freshly made bagels in a selection of whipped schmears and butters has initiated a plan to expand rapidly in New Jersey with 25 locations.
The first store opened this week in Westfield, about 10 miles south of Newark, near the New Jersey Transit train station that passes through the city’s downtown.
The Wesport, Conneticut-based chain currently operates 45 stores in 18 states that include Texas, California, Alabama, Illinois, Massachusetts and Tennessee.
“We’re excited to welcome PopUp Bagels to Westfield and celebrate the opening of its first New Jersey location,” said Sidney Singer, VP of Leasing at Levin Management Corporation, which represented the landlord in the deal. “Its unique concept has generated tremendous enthusiasm and this location is an outstanding fit.”
PopUp is a two-time Brooklyn Bagelfest “Best Bagel” winner and has earned a loyal customer base across multiple states, including New York, Connecticut and Florida.
